Our Story

Reliance Funding Inc was founded on a simple principle: businesses deserve access to fast, transparent, and flexible financing solutions. For over 15 years, we've been helping entrepreneurs and business owners across the nation achieve their growth goals through direct lending.

Unlike traditional banks with lengthy application processes or brokers who add unnecessary layers, we fund directly from our own capital. This means faster decisions, more flexibility, and a personal relationship with a team that genuinely cares about your success.

Based in Brooklyn, New York, we've deployed over $250 million in funding to more than 5,000 businesses across diverse industries. Our in-house underwriting team evaluates each application individually, allowing us to say "yes" when others might say "no."

We Are a Direct Lender

We fund from our own capital

No brokers. No middlemen. No partnerships.

When you work with Reliance Funding, you're working directly with the decision-makers.

Our Mission

To empower businesses with the capital they need to thrive—delivered quickly, transparently, and with unwavering support. We believe that every business deserves a funding partner who understands their unique challenges and opportunities.

Our Core Values

Transparency

Clear terms, no hidden fees, and honest communication at every step of the process.

Speed

We understand that timing matters. Our streamlined process delivers funding in 24-48 hours.

Partnership

We're not just a lender—we're your growth partner, invested in your long-term success.

Integrity

We do business the right way, treating every client with respect and professionalism.

Flexibility

Every business is unique. We tailor our funding solutions to match your specific needs.

Why Choose Us?

Direct Funding

We fund from our own capital, ensuring faster approvals and more competitive terms.

In-House Underwriting

Our dedicated team reviews your application personally—no automated rejections.

Fast Approvals

Most applications are reviewed within hours, with funding available in 24-48 hours.

Flexible Terms

We understand that one size doesn't fit all—our solutions adapt to your business model.

No Hidden Fees

What you see is what you get—transparent pricing with no surprises.

Dedicated Support

Your success is our priority. We're here to answer questions and provide guidance.